In bathing, the eyes should always be rubbed towards the nose, as that makes them large, and rubbing out the opposite way makes them small.
Cambridge, Mass.

In bathing, the eyes should always be rubbed towards the nose, as that makes them large, and rubbing out the opposite way makes them small.
Source: Current Superstitions (1896), entry 1285.
Fanny D. Bergen, editor.
Modern normalized navigation; the historical attribution above remains unchanged.